Template customization is an integral part of a web design company's operations as it lets the company retain command over the basic structure of the website, while the clients get what they want. It's a win-win for both parties as the design company does not have to start from scratch for each project, and the client too does not have to settle for a website design that looks suspiciously familiar.
Another crucial service of most established web design companies is Logo Customization. Although it may be included within the overall customization service, logos hold an importance of their own. A good logo imprints itself on people's minds and that goes a very long way in brand publicity. The examples of such successes are Nike(Swoosh) and Apple Computers(bit-off apple) and Linux(penguin).
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