A useful service that many website design firms provide is that of custom web design. As part of this service, you can decide for yourself what your website should look like. That said, unless you have an imagination to match the one a professional web designer has, it can be a daunting task for you to dictate the exact look and feel of the website.

Which is where template customization comes in. Starting from a pre-designed web template, you can customize the colors, banners and graphics of all the web pages. In addition, you may also decide the layout of the web page to suit your preferences.